Half a croissant, on a plate, with a sign in front of it saying '50c'
h a l f b a k e r y
Expensive, difficult, slightly dangerous, not particularly effective... I'm on a roll.

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Region specific sponsorship for global TV events
  (+3, -1)
(+3, -1)
  [vote for,

Televised global sporting events (such as the World Cup) make a huge amount of money from television advertising.
During commercial breaks, these are usually specific to whatever country or region the game is being broadcast, however during the game itself, the pitchside advertisements are not so specific, and so for a large number of viewers are completely irrelavant.
Most of these advertisements are shown on digital boards, so I propose that a number of different images be cycled very rapidly (several times a second) with each image showing a region specific brand.
This would then be recorded on a very high speed camera, and each region could broadcast the specific frames that relate to their area.
In it's simplest form, a football match between two countries would have two separate sets of advertisements that would alternate.
If the board switched between the 2 every 60th of a second, a camera capturing 60 frames a second could produce the 2 broadcasts at a respectable 30 frames a second.
The number of regions that could be catered for would only be limited by the refresh rate of the boards and the speed of the camera.
One downside would be that supporters in the ground would not see the advertisements, but the extra TV exposure would more than make up for this.
Supporters could be made to wear special glasses that are tuned into the board cycle, but that's another idea for another day!
MikeOliver, Sep 25 2009

Ferrari Barcode http://www.f1badger...05/ferrari-barcode/
[MikeOliver, Sep 25 2009]

Baked http://www.spiegel....rint/d-8039371.html
[loonquawl, Sep 25 2009]


       There was a system a few years back (invented by the French, IIRC) that simply had green screen billboards at the ground, and the regional ads were mixed in, properly corrected for geometric distortions and perspective, in real-time.   

       But this is nicely different, though would probably fall foul of broadcast rules to protect photo-sensitive epileptics[+]
coprocephalous, Sep 25 2009

       Could get around that by having one of the adverts for photosensitive epilepsy tablets!
MikeOliver, Sep 25 2009

       Isn't there some weird advertising thing in Formula 1 which replaces barcodes printed on cars and overalls with cigarette advertising in the countries in which tobacco advertising is allowed? In the UK we just see the barcodes. A similar system could be used for localisation of advertising for other sports.
hippo, Sep 25 2009

       Google says no (linky)
MikeOliver, Sep 25 2009

       The advertisements around the field have been digitally modifyable for quite some time now [link]
loonquawl, Sep 25 2009

       It Is hard for me to comment on a link that appears to be written entirely in German.
MikeOliver, Sep 25 2009

       Ian - interesting, given people's inability to distiguish barcodes by sight. This would cause people to associate all barcodes with tobacco. Or maybe it wouldn't - I'm not sure using 'generic' images for your product (e.g. a house, for house insurance products, or the US flag for anything remotely associated with the USA) works.
hippo, Sep 25 2009

       "..."barcode" brand cigarettes..."
Where some of the cigarettes in the package are wrapped in white paper and some in black...
phoenix, Sep 25 2009

       - that could be a selling point - cigarettes which contain different amounts of nicotine or which take different lengths of time to smoke.
hippo, Sep 25 2009

       [loon] The linked system is the one I described above; it does not work as this idea does, and cannot therefore be said to be baked.
coprocephalous, Sep 25 2009

       //Multiverts //   

       What if you found a portal to a parallel advert? What if you could slide into a thousand different adverts? I found that gateway!   

       <flicks over>
theleopard, Sep 25 2009

       I know this isn't the greatest idea ever, and that buns aren't that be all and end all, but still I cannot believe this is struggling to compete with 'shaving Whales'.
Things have obviously changed drastically in the few years I have been away from the bakery!
Dare I say, not for the better.
MikeOliver, Sep 25 2009

       //still I cannot believe this is struggling to compete with 'shaving Whales'//   

       Cheer up, [MikeOliver]; it always was a silly place really, but we can still like it.
pertinax, Sep 26 2009

       So, not about hydra-necked culverts? Oh well...
normzone, Sep 26 2009

       I can live with silly, but a random idea generator could have come up with do x to y!
The silly pun, apparently taken from a book, doesn't heighten the idea much!
Still, who am I to argue? What the people want, the people get!
MikeOliver, Sep 26 2009

       If it's any comfort, I think those whales are going down.
pertinax, Sep 26 2009


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