I'm sure someone is thinking about this idea at Microsoft, but let me put in my two cents in the arena.
My idea is to create a personal experience media player that allow viewers to find out info, stats, about anything they see, and also purchase the products they see on television.
will have features similiar to Tivo and AOLTV., but will have the Pop up feature. The Pop Up feature will be similiar to the pop up info on the VH1 show.
How this will work:
Users will be watching a program like a Basketball game.
They be watching a Laker game and see Shaq playing. A user can use the mouse over Shaq and he will be highlited. When the user click him, they will find real time stats on his performance, and info about the season, career, etc. Also users and purchase a Shaq jersey or his shoes, movies, and album also from different online shops.
Users watching a movie ot tv program can find out info about certain actors, locations ,and products with this device. for example... Tom Hanks driving a Jeep Liberty The user can find out info on Tom Hanks, and buy his movies, also can find info on Liberty and purchase one online.
This can be used for music videos, news programs, special programs, etc. This will be really cool for items ane people you see that you may not know the name, but want to know about.