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This is a radical idea, I know. Some of you parents may want to
ask your children to leave the room before reading further.
The idea of liminal advertising is this: A business that offers a
product or service will pay for the use of billboard, a page in a
magazine or other periodical, or 30
or 60 seconds of TV or radio
air time. The business uses this space or air time to state, in
clear language, what the product or service is, how the
purchase can benefit from it and/or how the product or
service is superior to offerings of competitors, and how much
the product or service will actually cost the purchaser.
I'm tempted to infer that this kind of advertising is banned by
the FCC or FTC. However, it seems unfair to tie the hands of
legitmate business organizations by requiring them to
advertise their offerings using twaddle, vapid music, or
intimations that use of the offered product or service leads to
sexual fulfillment. Perhaps the rules could be changed to
allow businesses to use liminal advertising.
Certainly not an original idea. [Worldgineer, Jun 03 2005]
|While it Would Be Nice, the sad truth is that advertising in its current form developed from the straightforward just-the-facts style of the '50s for a reason.
|The majority of people (Americans at least) just don't get interested enough in a product without the ol' razzle-dazzle.
|It's the same theory as email marketing. It may be annoying, but the real problem is that it works.
|Yes, those "Americans". They are dumb.
|I can only speak to that with which I have had personal experience. I never said Americans are dumb.
|Vapid. Cool word about uncool stuff. Chewy.
|Thanks, [Worldgineer], for the reference to the movie
"Crazy People." I saw that movie too, and it *sort of*
depicts what I'm talking about. There was a lot of talk in
the movie calling the ads that Dudley Moore and his new
friends created "honest." There was one interesting scene
where the "sane" execs from his ad agency were
struggling to come up with their own "honest" ad for
|However, a lot of the ads in that movie WEREN'T honest.
Some were: Metamucil makes it so you can go to the
toilet, Volvos are boxy but safe, Ban is for people who
prefer not to stink. But many of the ads (especially for
cars) worked by suggesting that buying the product a man
could get sexual considerations he might not otherwise
expect. These ads aren't honest, it's just that they state
in plain language what the ads that had come before
smirkingly implied. (And I wanted to yell at the screen
that you sell shampoo to women the way you sell cars to
men: claim that it's a ticket to sexual bliss.)
|No, what I'm suggesting is that ads consist of simply
stated, honest assertions of products' benefits and costs.
|WIBNI, Let's All, Advocacy. [m-f-d].
|This would never work. If avertising people started telling the truth the whole thing would fall apart. You don't see signs by a mountain stream that say "fresh sparkling water!" do you?
|Is there supraliminal or extraliminal advertising?